What to verify first
The key question is what is actually controlled and by whom
- Who owns the Business Manager and the connected ad assets right now?
- What verification and access history can be documented credibly?
- What exactly is being transferred, and what stays dependent on the seller's control?
- What operational risk remains even if the handoff appears technically possible?
Common failure points
A clean-looking setup can still be structurally weak
Ownership is implied, not documented
The less explicit the ownership story is, the more fragile the entire arrangement becomes.
Verification confidence is overstated
If verification or asset history are presented loosely, the buyer should assume higher operational risk.
Transfer language sounds easier than it should
If the transfer narrative feels frictionless, the buyer may be ignoring the real governance and control problem.
